Phil Knight Speaks on Nike's Legacy & Its Endorsement Deal With Michael Jordan

Nike co-founder Phil Knight has built a multi-billion dollar athletic apparel empire. In a new interview with David Rubenstein on Bloomberg TV, Knight discusses the origins of Nike, Inc. and details his successful endorsement deals with Michael Jordan, John McEnroe, and Tiger Woods. What ultimately began as an idea for a school paper, quickly turned into a business opportunity with his track coach Bill Bowerman. When asked whether he wears anything other than Nike shoes, Knight replied "No", and...